Welcome back, Passion Struck listeners! In this episode, we have a truly extraordinary guest who will help us enhance our persuasive skills soulfully and make a positive impactโintroducing Jason Harris, a thought leader and leading light in persuasive marketing. Apart from being a co-founder of a prominent advertising agency named Mekanism, Jason has redefined the advertising landscape by infusing elements of soul and personal character into marketing strategies. He is the author of The Soulful Art of Persuasion
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Boost Your Persuasive Skills with Soulful Influence: Jason Harris Reveals the Secrets
Have you ever heard these myths about the art of persuasion?
Myth 1: Persuasion is all about manipulation and trickery.
Myth 2: Only charismatic individuals can be persuasive.
Myth 3: Influence is solely about winning people over to your side.
In this episode, Jason Harris will debunk these myths and reveal the truth about the power of ethical persuasion and its positive impact on others.
Discover the secrets of soulful persuasion with Jason Harris, CEO of Mekanism and author of The Soulful Art of Persuasion.
On the Passion Struck podcast, host John R. Miles interviews Jason Harris, CEO and Co-Founder of advertising agency Mekanism, on the topic of soulful persuasion. Jason also discusses the transformative impact of storytelling in soulful persuasion and how personal anecdotes can create meaningful connections. He emphasizes the concept of giving yourself away in interactions by adding value to others, which helps build trust and make a positive impact.
Apart from being a co-founder of a prominent advertising agency named Mechanism, Jason has redefined the advertising landscape by infusing elements of soul and personal character into marketing strategies. His best-selling book, The Soulful Art of Persuasion, isn’t just a ‘how-to’ guide, but a nurturing guideline that naturally opens up transformative habits and ways to draw people towards you. The wisdom he imparts through lively and instructive stories has transformed countless individuals and companies towards sustained success.
In this episode, you will be able to:
- Experience the compelling influence of storytelling in impactful advertising.
- Realize how advocating for social good through advertising can improve brand reputation.
- Grasp how fairness and equality can solidify and enhance business relationships.
- Explore habits that can transform your persuasion skills into more soulful interactions.
- Recognize the power of personal character and unique values in refining your persuasion methods.
- And much, much more!
- Have any questions, comments, or stories youโd like to share? Drop us a line at [email protected]!
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More From My Conversation with Jason Harris on How to Boost Your Persuasion Skills
Jason Harris stumbled onto the path of brand storytelling with an unlikely influence; a rock and roll band named Kiss. As a young teenager, Jason found himself drawn to the world of Kiss, immersing himself in their extensive merchandise, from comic books to concerts, and even joining the Kiss Army.
Unknowingly, this was Jason’s first real taste of the power behind branding and storytelling. Subconsciously, he understood the attraction of a brand that told a captivating story, knew its values and wasn’t afraid to stand out. It was a lesson that would shape his career in the advertising industry.
Later, as a father, Jason tried to share this passion with his kids by taking them to a Kiss concert. However, they weren’t quite as captivated as their father had been at their age, leaving after only five songs. But, for Jason, it was an amusing full-circle moment that brought him back to his roots.
The second pivotal moment in Jason Harris’s journey came when he co-founded an advertising agency. The decision to divide the company’s equity equally amongst the four founders was a nod to the structure of his favorite band, U2. This turned out to be a decision that sustained the company through both highs and lows, fostering a sense of fairness and mutual support.
Jason also found himself at a crossroads when he agreed to work on a public service campaign addressing sexual assault on college campusesโthe project, inspired by a call from the Obama administration, aimed to promote bystander intervention. While the subject matter was difficult, the campaign dubbed “It’s On Us” was a success, reminding Jason of the power of storytelling to influence and inspire change. Through these experiences, Jason learned to weave emotion, simplicity, consistency, and community involvement into his narratives, creating a winning formula for impactful storytelling.
Storytelling In Soulful Persuasion
Jason also discusses the transformative impact of storytelling in soulful persuasion and how personal anecdotes can create meaningful connections. He emphasizes the concept of giving yourself away in interactions by adding value to others, which helps build trust and make a positive impact.
With his book, The Soulful Art of Persuasion, Jason aims to inspire readers to align their actions with their values and positively impact their interactions with others. This episode is a must-listen for marketers and advertisers seeking to enhance their persuasive skills ethically and make a positive impact.
He discusses the power of positivity, ethics, and soulful persuasion. Jason shares valuable insights, including the importance of embracing authenticity and staying in touch with clients, even after losing a pitch.
He draws inspiration from the legendary musician David Bowie, who found success by embracing his unique self. Jason emphasizes the transformative power of storytelling in soulful persuasion and encourages individuals to reflect on defining moments in their lives and share personal anecdotes that connect with others. He also highlights the concept of giving value in every interaction by adding knowledge, inspiration, or support.
Individuals can positively impact their interactions and create a lasting impression by aligning actions with personal values. This episode is a must-listen for marketers and advertisers seeking to enhance their persuasive skills ethically and make a positive impact.
Say Thanks To Jason Harris
If you enjoyed this interview with Jason Harris, let him know by clicking on the link below and sending him a quick shout on Instagram:
Click here to show Jason Harris your thoughts about todayโs episode on Instagram!
Click here to let John R. Miles know about your number one takeaway from this episode!
And if you want us to answer your questions or you have a topic you would like John to discuss on one of our upcoming weekly Momentum Friday episodes, drop us a line at [email protected].
Resources From The Show With Jason Harris
Please note that some of the links on this page (books, movies, music, etc.) lead to affiliate programs for which The Passion Struck podcast receives compensation. Itโs just one of the ways we keep the lights on around here. Thank you so much for being so supportive!
- Website: https://mekanism.com/
- Twitter: https://twitter.com/jason_harris?lang=en
- Instagram: https://www.instagram.com/jason_harris/
- Experience the compelling influence of storytelling in impactful advertising.
- Realize how advocating for social good through advertising can improve brand reputation.
- Grasp how fairness and equality can solidify and enhance business relationships.
- Explore habits that can transform your persuasion skills into more soulful interactions.
- Recognize the power of personal character and unique values in refining your persuasion methods.
- Pre-order John R. Milesโs book, Passion Struck, releasing on February 6, 2024.
- Listen to the special episode featuring Seth Godin and his new book, A Song of Significance.
- Listen to the interview with Scott Simon about his book, Scare Your Soul.
- Listen to Passion Struckโs interviews with New York Times bestselling authors Gretchen Rubin and Seth Godin.
- Check out Passion Struckโs Episode Starter Packs on Spotify or Passion Struck starter packs to get started with the podcast.
- My solo episode on how you unleash your creativity: https://passionstruck.com/unleash-your-creativity/
- Want to catch my best interviews from 2022? Check out episode 233 on intentional greatness and episode 234 on intentional behavior change.
- Watch my interview with Dr. Mark Hyman on how to defy aging: https://passionstruck.com/dr-mark-hyman-secrets-to-living-young-forever/
- Catch my interview with Dr. Amy Shah on how you can control your food cravings: https://passionstruck.com/dr-amy-shah-you-can-control-your-food-cravings/
- My solo episode on why micro choices matter: https://passionstruck.com/why-your-micro-choices-determine-your-life/
About Todayโs Guest, Jason Harris
Jason Harris is the CEO of the award-winning creative agency Mekanism and the co-founder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerryโs, MillerCoors, HBO, and the United Nations. Under his leadership, Mekanism was named to Ad Ageโs Agency A-list twice to their Best Places to Work and the Creativity 50. Harris has been named in the Top 10 Most Influential Social Impact Leaders and the 4Aโs list of โ100 People Who Make Advertising Great.โ His methods are studied in cases at Harvard Business School.
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John R. Miles is globally recognized as an expert in intentional behavior change, leadership, personal mastery, and veteran advocacy. He founded and serves as CEO of PASSION STRUCKยฎ. This media company boasts a significant social media following and tens of millions of annual views on its podcasts and YouTube channels. His podcast, Passion Struck with John R. Miles, sets records and has held the top spot among alternative health podcasts. Furthermore, John is the author of the upcoming book โPassion Struck,โ which is set to be published in early 2024.
Passion Struck aspires to speak to the humanity of people in a way that makes them want to better, live better, and impact the world.
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Passion Struckโs mission is to unlock the power of intentionality for the benefit of us all. To create a world where we live better, be better, and impact the world through our unique and powerful content.