Dr. Jonah Berger on How Great Catalysts Remove the Barriers to Change
The Catalyst: How to Change Anyone's Mind
In today’s episode, Dr. Jonah Berger (@j1berger), a bestselling author and University of Pennsylvania Wharton School marketing professor, shares how great catalysts remove the barriers to change. By understanding and tapping into these drivers of change, you can become more effective in your own life, career, and relationships. We discuss his latest book, The Catalyst. Purchase The […]











