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Andreas Widmer on Why Principled Entrepreneurship Creates Enduring Value
Pursuing the true meaning of work

Andreas Widmer joins us on the Passion Struck podcast to discuss principled entrepreneurship and how it creates enduring value for the customer through your own excellence. Thank you, InsideTracker ( and Dry Farm Wines (, for sponsoring.

Principled entrepreneurs unite people to their passion by creating value for their customers through inspired teams. They do this by seeing businesses as being made for people’s benefit and not the other way around. For the principled entrepreneur, the company is focused on others even when it is fueled by self-interest.

Andreas Widmer is a seasoned entrepreneur passionate about helping business professionals find deeper meaning in their work and sustainable success through principled entrepreneurship. Andreas has taught entrepreneurship at the Catholic University of America’s Busch School of Business since 2012. He is the author of the new book: The Art of Principled Entrepreneurship: Creating Enduring Value. He is also the author of The Pope and the CEO, Good Profit, and Human Ecology.

-►Order a copy of The Art of Principled Entrepreneurship:  (Amazon Link)

Everybody can be an entrepreneur. And I would actually even say everybody ought to be an entrepreneur.

Andreas Widmer

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In This Episode, Andreas Widmer And I Discuss His New Book, The Art of Principled Entrepreneurship

As Widmer states, “This is the art of Principled Entrepreneurship, and it always starts with and ends with a human person—the customer on the one hand and the worker on the other.”

The philosophy of concentrating on the person and not the company’s product has two significant outcomes—one that impacts company culture and the other that influences company strategy. Concerning company strategy, leaders can create and market their products more successfully when they focus on their customers’ requirements.

  • The impact Pope John Paul II had on who he is today.
  • Defining principled entrepreneurship and its impact
  • Why corporate culture is impacting employee engagement.
  • How to get into the hearts and minds of your employees
  • Why you and only you can perform your purpose
  • The impact of Art Ciocca on Andreas
  • How to incentivize sustainable value creation over shareholder value
  • The importance of having an identity apart from work
  • Have any questions, comments, or stories you’d like to share? Drop us a line at [email protected]m!
  • And much more…
198 | Why Principled Entrepreneurship Creates Enduring Value | Andreas Widmer | Passion Struck with John R. Miles
198 | Why Principled Entrepreneurship Creates Enduring Value | Andreas Widmer | Passion Struck with John R. Miles

Thank You To Our Sponsors: More Info At PassionStruck.Com/Deals.

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Thank You, Dry Farm Wines, For Sponsoring

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This episode of Passion Struck with John R. Miles is brought to you by Dry Farm Wines, which Have No Chemical Additives for Aroma, Color, Flavor, or Texture Enhancement. Dry Farm Wines – The Only Natural Wine Club That Goes Above and Beyond Industry Standards. For Passion Struck listeners: Dry Farm Wines offers an extra bottle in your first box for a penny (because it’s alcohol, it can’t be free). See all the details and collect your wine at

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Thank You, InsideTracker, For Sponsoring

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InsideTracker is the ultra-personalized performance system that analyzes biomarker data from your blood, DNA, lifestyle, and fitness tracker to help you optimize your body and reach your health & wellness goals. InsideTracker transforms your body’s data into true knowledge, meaningful insights, and customized action plans of evidence-based nutrition, fitness, and lifestyle recommendations.  Just go to

Starter Packs

Quote by Andreas Widmer for Passion Struck Podcast: The hidden secret here is that all these companies should remember one thing, and one thing only-the only investment that has the possibility of infinite return is the human person.

New to the show? These Starter Packs are collections of our most popular episodes grouped by topic, and we now have them also on Spotify. You can also browse starter packs for existing listeners to find your old favorites. Every week, John interviews everyday heroes from all walks of life. Learn how to subscribe to the show and never miss a new episode and topic.

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More From My Interview With Andreas Widmer On The Art of Principled Entrepreneurship

During the Passion Struck podcast interview, I asked Andreas about his advice for the next generation of entrepreneurs.

Andreas Widmer explains, “My core calling to you when you’re listening to this is to stop trying to live somebody else’s life. Do not measure yourself on other people because of how much money they make, and so on.

The Art of Principled Entrepreneurship by Andreas Widmer for Passion Struck recommended books

I see it in my classes here at the University all the time. The best time you can spend as a young person is to discover who I am and what my talents are and then, unashamedly and without any hesitation, pursue an investment in those talents.

I often go with my own example that I absolutely suck at numbers. I have not a numerical mind at all. And so I tried to make up for this and felt bad about it half of my life and tried to cover my weakness on this, which only ended in disaster. Instead, what I started to do, and that is the part of the solution, is to identify my non-strengths have to do with details and numbers and sort of very nitty gritty stuff. My talents are much more in the big sense, speaking, concepts, and stuff like this. And then, because I understand this, I can confidently pursue my strengths.

And that gives me happiness and fulfillment, and an investment in my strength gives me a return on investment much more than trying to mitigate one of my weaknesses. It also has created huge friendships. Where I know that the first thing I need is somebody who is completely detail-oriented and financial and accounting stuff. Whenever I start a company, some of my best friends have become my friends who make up for my weaknesses and build beautiful friendships of complementarity.

It’s one of the things that we miss in this world is that we always see everything through conflict. And I think the world has been made in perfect unison. And whenever it is much more complementarity like competition. It’s almost like Michael Porter came up with the word coopetition. What you do is, yes, there is a competition part of it, but cooperation is really the seasoning of the American dream.”

Thanks, Andreas Widmer!

If you enjoyed this interview with Andreas Widmer, let him know by clicking on the link below and sending him a quick shout on Instagram:

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Resources From The Show With Andreas Widmer

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About Today’s Guest Andreas Widmer

Passion Struck with John R. Miles album cover episode 198 featuring Andreas Widmer on principled entrepreneurship

Andreas Widmer is the founder and director of the Art & Carlyse Ciocca Center for Principled Entrepreneurship at The Catholic University of America’s Busch School of Business. He loves to teach and mentor students to find their true calling.

Previously, Andreas helped lead high-tech companies, bringing more than one hundred leading-edge technology products to market, and also led several organizations focused on enterprise solutions to poverty. He is a former member of the Swiss Guard serving under Pope John Paul II and the author of the book, “The Pope and the CEO“, which describes the ten lessons he learned from the late pope about leadership and the centrality of the human person in work.

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John R. Miles is a serial entrepreneur and the CEO and founder of Passion Struck. This full-service media company helps people live intentionally by creating best-in-class educational and entertainment content. John is also a prolific public speaker, venture capitalist, and author named to the ComputerWorld Top 100 IT Leaders.

John is the host of the PassionStruckPodcast. The show focused on exploring the mindset and philosophy of the world’s most inspiring people to learn their lessons to living intentionally. Passion Struck aspires to speak to the humanity of people in a way that makes them want to live better, be better and impact.

Stay tuned for JJohn’slatest project, his upcoming book, which will be published in summer 2022.

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