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More From My Interview With Jason Feifer.
During the Passion Struck podcast interview, I brought up Benjamen Hardy’s Book The Gap and the Gain, where he says that unsuccessful people focus on the gap, but successful people focus on the gain. Basically, we all have an ideal which is a moving target that is always out of reach, and when we measure ourselves against the ideal, we’re in the gap However, if we measure ourselves against our previous selves, we’re in the game. I asked Jason if he could explain his concept of loss concept and gain.

Jason Feifer explains, “As I watch people navigate change. It’s a natural psychological phenomenon. It’s been a kind of a mainstay of psychological research for decades now called loss aversion theory. And what it shows us is that we are naturally more concerned about loss, we focus more on loss, and we frame things as a loss than we are in gain.
I’ll give you a personal example. A friend told me to buy Bitcoin when Bitcoin was $4,000. I said, Ah, this thing sounds stupid, but I guess I’ve heard of it enough. And I trust my friends, so I’ll buy two of them. So I invested $1,000 and Bitcoin, then it went up, and I was excited. And then it went down. And it stayed down for quite a while.
And I said, I shouldn’t have done this, and then it came back up. And when Bitcoin got to $16,000, I decided to sell because I thought it couldn’t possibly go any higher than this. Now, we all know that that turned into a very poor financial decision. But I sold, and then as Bitcoin went up, and up and up and up, I mean, obviously, as we talk right now, it’s down quite a bit, but who knows, was at least in the 50s, or maybe $60,000.
I gotta tell you. I could not stand it. I could not I didn’t want to hear about it. I do want to talk about it. I used to text friends about crypto and didn’t want to do it. Why? Because to me, that sale felt like a loss. It wasn’t, it was a gain. I made money. But it felt like a loss because I was comparing it against the profits I could have had if I had done something else. I think this is what we do way too much. We constantly compare ourselves against what could have been rather than looking at what is and why.
Thanks, Jason Feifer!
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Resources From The Show With Jason Feifer
Please note that some of the links on this page (books, movies, music, etc.) lead to affiliate programs for which The Passion Struck podcast receives compensation. It’s just one of the ways we keep the lights on around here. Thank you so much for being so supportive!
* Website: https://www.jasonfeifer.com/
* LinkedIn: https://www.linkedin.com/in/jason-feifer-b04543a/
* Instagram: https://www.instagram.com/heyfeifer/
* Twitter: https://twitter.com/heyfeifer
Show Links
- Build for Tomorrow Podcast
- Start, Run, and Grow Your Business | Entrepreneur
- Andrew Rabin: The Good That Comes from a Pandemic | Build for Tomorrow
- The Four-Day Workweek Is Here | Build for Tomorrow
- Blockbuster Could Have Bought Netflix for $50 Million, but the CEO Thought It Was a Joke | Inc.
- Is It True That 9 Out of 10 Businesses Fail? | Quora
- Margarine: A Cautionary Tale of Stupid Laws | Build for Tomorrow
- Teddy Bears Are History’s Most Subversive Toy | Build for Tomorrow
- Opinion: The Documented Life | The New York Times
- The Day the Music Died (And Was Reborn) | Build for Tomorrow
- My solo episode on Understanding the Value of Time: https://passionstruck.com/value-of-time-wisdom-of-the-stoics/
- My interview with Abigail Barnes on turning time into productivity: https://www.youtube.com/watch?v=0e9gBbUnENo
- My interview with Dr. Ayelet Fishbach on how you get things are done through the science of motivation: https://passionstruck.com/ayelet-fishbach-get-it-done-find-the-fun-path/
- My interview with Dr. Katy Milkman on the behavior science behind how we change: https://passionstruck.com/katy-milkman-behavior-change-for-good/
- My solo episode on why micro choices matter: https://passionstruck.com/why-your-micro-choices-determine-your-life/
- My solo episode on why you must feel to heal: https://passionstruck.com/why-you-must-feel-to-find-emotional-healing/
About Today’s Guest Jason Feifer

Jason Feifer is the editor-in-chief of Entrepreneur magazine, a startup advisor, and host of the podcasts Build for Tomorrow and Problem Solvers. He has worked as an editor at Fast Company, Men’s Health, and Boston magazine. Jason is the author of the new book that was released on September 6th, BUILD FOR TOMORROW: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career.
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John R. Miles is a serial entrepreneur and the CEO and founder of Passion Struck. This full-service media company helps people live intentionally by creating best-in-class educational and entertainment content. John is also a prolific public speaker, venture capitalist, and author named to the ComputerWorld Top 100 IT Leaders.
John is the host of the PassionStruckPodcast. The show focused on exploring the mindset and philosophy of the world’s most inspiring people to learn their lessons to living intentionally. Passion Struck aspires to speak to the humanity of people in a way that makes them want to live better, be better and impact.
Stay tuned for JJohn’slatest project, his upcoming book, which will be published in summer 2022.
Learn more about me: https://johnrmiles.com