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Jamie Kern Lima on the Power of Believing You Are Worthy

In this episode of Passion Struck, host John R. Miles interviews Jamie Kern Lima, the co-founder of IT Cosmetics and author of the book “Worthy: How to Believe You Are Enough and Transform Your Life.” Jamie shares her journey of overcoming self-doubt and building self-worth, offering listeners valuable insights and practical advice.

Want to learn the 12 philosophies that the most successful people use to create a limitless life? Order John R. Miles’s new book, Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life.

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“When you’re the first in your family to have big dreams, or the first to want to break generational cycles, or the first to want to do things differently, don’t be surprised if not everyone gets it.”

Jamie kern lima

Hear the secrets and philosophy of the World’s GREATEST high achievers every Tuesday and Thursday, and tune in each week for an inspirational Momentum Friday solo message.

Listen to the episode on Apple PodcastsSpotifyPodcast AddictPocket CastsStitcherCastboxGoogle PodcastsListen NotesAmazon Music, or on your favorite podcast platform. You can watch the interview on YouTube below.

Unleashing Authenticity and Self-Worth: A Journey to Success with Jamie Kern Lima

In this episode of Passion Struck, Jamie Kern Lima shares her inspiring journey of building a billion-dollar business from her living room and the importance of authenticity in achieving success. She discusses the power of self-worth, overcoming self-doubt, and embracing authenticity to make a meaningful impact in the world.

Join us as we unravel the secrets to success and fulfillment, one step at a time. Tune in to discover how Jamie’s story of resilience and unwavering belief can inspire you to unlock your true potential and become the best version of yourself.

In this episode, you will learn:

  1. Authenticity Over Everything: Jamie emphasizes the importance of being authentic to oneself, even in the face of doubt and fear. Authenticity is key to building genuine connections and finding success.
  2. You’re Not Crazy, You’re Just First: Jamie shares a powerful realization from her past, highlighting the significance of being unique and embracing one’s individuality, even when it feels challenging.
  3. The Power of Self-Worth: Jamie’s story of launching IT Cosmetics on QVC showcases the impact of believing in oneself and staying true to one’s vision, leading to remarkable success.
  4. Embracing Vulnerability: Jamie opens up about her experience of showcasing her skin condition on national television, highlighting the power of vulnerability in connecting with others and fostering genuine relationships.
  5. Faith as a Guiding Force: Jamie discusses the role of faith in her journey, emphasizing how trusting in a higher power can provide clarity, strength, and resilience during life’s toughest moments.
  6. Turning Rejection into Fuel: Jamie shares how she turned countless rejections into motivation, using each setback as an opportunity to refine her vision, strengthen her resolve, and ultimately achieve her goals.

Why is this a must-listen?

This is a must-listen for anyone struggling with self-doubt, seeking to find their unique purpose, and looking to make a positive impact in the world. Jamie’s story of resilience, authenticity, and unwavering belief in self-worth will inspire listeners to embrace their true selves and pursue their dreams with confidence.

Passion Struck Podcast
Passion Struck Podcast
418 | The Power of Believing You Are Worthy | Jamie Kern Lima | Passion Struck with John R. Miles

Thank You, Cozy Earth, For Sponsoring

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Cozy Earth provided an exclusive offer for my listeners today—35% off site-wide when you use the code “PASSIONSTRUCK at

Cozy Earth offers luxury bedding and loungewear known for its incredible softness and temperature regulation.

Thank You, The Perfect Jean, For Sponsoring

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Today, the sponsor is The Perfect Jean: Ditch your khakis and get The Perfect Jean 15% off with the code [PASSIONSTRUCK15] at #theperfectjeanpod

Thank You, BetterHelp, For Sponsoring

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This episode is brought to you by BetterHelp. Give online therapy a try at, and get on your way to being your best self.

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Thank You To Our Sponsors: More Info At PassionStruck.Com/Deals.


Inspirational quote from Jamie Kern Lima said during her episode for The Passion Struck Podcast with John R. Miles on the Power of Believing You Are Worthy

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The Triumph of Authenticity: Jamie Kern Lima’s Journey at QVC

Jamie Kern Lima’s journey at QVC is a testament to the transformative power of authenticity and resilience in the face of adversity. With numerous rejections and steep challenges, Lima navigated the daunting world of television sales with unwavering determination and belief in her vision.

As Lima recounts, her path to success was anything but smooth. After years of rejection and skepticism from industry experts, she finally secured a pivotal opportunity to showcase her IT Cosmetics brand on QVC. However, the pressure was immense, with everything on the line for Lima and her fledgling company.

Worthy: How to Believe You Are Enough and Transform Your Life by Jamie Kern Lima for the Passion Struck recommended books

In the pivotal moments leading up to her appearance on QVC, Lima grappled with crippling self-doubt and uncertainty. The weight of expectations and the fear of failure threatened to overshadow her authenticity and undermine her confidence. Yet, despite these formidable challenges, Lima made a bold decision—to stay true to herself and her vision, no matter the cost.

Lima took a courageous stand on the day of her appearance, defying conventional wisdom and industry norms. Rather than conforming to traditional standards of beauty and presentation, she showcased real people with real skin challenges, including her own struggle with rosacea. This authentic and deeply personal approach resonated with audiences in ways that traditional marketing tactics could not.

Despite her initial fears and doubts, Lima’s authenticity proved to be her greatest asset. As she stood before millions of viewers, bearing her soul and sharing her story, she touched hearts and inspired countless individuals worldwide—her unwavering commitment to authenticity paid off in ways she could have never imagined.

The response was overwhelming—within minutes, her products sold out, and IT Cosmetics became a household name overnight. Lima’s groundbreaking approach not only revolutionized the beauty industry but also shattered stereotypes and empowered individuals to embrace their unique beauty.

The story of Jamie Kern Lima’s triumph at QVC serves as a powerful reminder of the importance of staying true to oneself, even in the face of overwhelming odds. By embracing authenticity and refusing to compromise her values, Lima not only achieved her dreams but also paved the way for others to do the same. Her journey is a beacon of hope and inspiration for anyone facing adversity, reminding us that authenticity is the key to unlocking our true potential.

Thanks, Jamie Kern Lima

If you enjoyed this interview with Jamie Kern Lima, let her know by clicking on the link below and sending her a quick shout on Instagram:

Click here to show Jamie Kern Lima, your thoughts about today’s episode on Instagram!

Click here to let John R. Miles know about your number one takeaway from this episode!

If you want us to answer your questions or you have a topic you would like John to discuss on one of our upcoming weekly Momentum Friday episodes, drop us a line at [email protected].

Resources from the show with Jamie Kern Lima

Please note that some of the links on this page (books, movies, music, etc.) lead to affiliate programs for which The Passion Struck podcast receives compensation. It’s just one of the ways we keep the lights on around here. Thank you so much for being so supportive!

  1. Jamie Kern Lima’s Website
  2. Jamie Kern Lima’s Instagram
  3. Jamie Kern Lima’s Facebook
  4. Jamie Kern Lima’s Twitter
  5. Youtube Channel
  6. BUY Jamie Kern Lima’s book:
  7. Buy Jamie Kern Lima’s “Believe It”
  8. Passion Struck Core Value System:
  9. Listen to Passion Struck’s interviews with New York Times bestselling authors Gretchen Rubin and Seth Godin.
  10. Check out Passion Struck’s Episode Starter Packs on Spotify or Passion Struck starter packs to get started with the podcast.
  11. Want to learn the 12 philosophies that the most successful people use to create a limitless life? Pre-order John R. Miles’s new book, Passion Struck, which will be released on February 6, 2024.

Catch my episode with Saskia Lightstar On How To Be Your Best Self 

Listen to my interview with Victoria Humphries On Saying I Can-Do To Life

Tune in to my solo episode on Find Your Matter Meter: Create Belief In Why You Matter

Listen to my interview with Dr. Gabrielle Lyon On The 3 Keys To Being Forever Strong

Catch my interview with Jen Gottlieb On How To Create Your Own Success By Being Seen

About Today’s Guest, Jamie Kern Lima

Passion Struck album cover with Jamie Kern Lima episode 418 on the Power of Believing You Are Worthy

Jamie Kern Lima’s story is one of courage, resilience, and unwavering authenticity. As the co-founder of IT Cosmetics, she didn’t just build a beauty empire; she shattered industry norms by advocating for inclusivity and empowerment. Lima’s journey began with her own struggles, facing a challenging skin condition and battling self-doubt. However, she refused to let these obstacles define her. Instead, she embraced her true self and used her experiences to redefine beauty standards.

Lima transformed the beauty landscape through her groundbreaking work with IT Cosmetics, championing real beauty for real people. Her commitment to authenticity resonated deeply, leading to unprecedented success. Lima’s book, “Worthy: How to Believe You Are and Transform Your Life,” is a testament to her mission of spreading self-love and acceptance.

Today, Jamie Kern Lima inspires millions worldwide with her empowering message. She serves as a beacon of hope for those struggling with self-doubt, reminding us all that true beauty lies in embracing our unique selves.

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